Mission
My biggest desire is to help you tap into your greatness by uncovering who you really are, what you stand for, and what you believe in and bringing that to the forefront of your brand.
Why?
Because I’ve personally seen the monumental impact of the right website and messaging strategy on a brand’s growth, revenue, and sustainability.
Most people buy at whim from brands because they don’t feel connected to anyone, so they hop around from brand to brand forever.
This is because most brands don’t have anything strong enough for people to connect with.
The mysterious, hidden truth is the path to customer loyalty is through their heart.
You have something spectacular that is strong enough for people to connect with.
We just have to uncover it, and once we do that, I’ll craft you a message that pierces people’s hearts and makes you their go-to, their favorite, their creme de la creme.
Values
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Fun
Life is supposed to be FUNNNNNNN.
You’re probably thinking, “no, my website can’t be fun…that’s not professional.”
Who’s deciding what’s professional and what’s not professional? And who gave them that authority?
The truth is that in a world full of people dimming down their light and personality to be “marketable”, there’s now a thirst for FUN, for playfulness, for joy, and the people who learn to include that in their websites and messaging stand out 10x more than everyone else.
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Bold Authenticity
The truth is…
Business owners believe they have to fit themselves into a cookie cutter box of “professionalism”, with the most perfect, politically correct, PR crafted website and message.
Wrong!!! This destroys uniqueness and individuality.
(And people can smell how fake it is).
YOU, all of you, cannot be packaged into a perfect, pearly white box. Including vulnerability, raw truth, and storytelling in your messaging strategy will move you into a lane of your own.
It’s how you attract and build a diehard community that is in love with you and your brand.
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Heart-Led
Heart-lead businesses are a rarity.
Most businesses are optimized for growth and sales through an analytical, cutthroat, survival based mentality and business model.
Here at MahletSays, the goal is to build you a website that’s rooted in who you are, so that you can connect with your ideal customer’s hearts and build a loyal, diehard community.
P.S. (This is the most powerful sales strategy anyway).
The Truth of How This All Started…
How One Experience Changed Everything…
A few months ago, my family and I went on a beautiful vacation to a nearby entertainment town. Excited to try a new activity, I opened my phone to look up nearby horseback riding ranches near us and I was shocked to see there was only one nearby.
I immediately clicked on the “website” icon only to be taken to their Facebook page.
I felt butterflies began to flutter in my stomach, and the anxious thoughts started,
“oh no, is this place a scam?'“
“why don’t they have a website?”
“what if they’re not professional enough?”
I kept looking around for other horseback riding places, but they were hours away. Reluctantly, I booked with the place (as it was my only option) and said a prayer that they lived up to my expectations.
On the car ride there, I felt a little nervous and uneasy; however, I reminded myself that it’ll be okay.
We got there, had a wonderful time, and I looked around at the ranch and wondered, “why don’t they have a website? I mean these people are great, professional, and everything flowed smoothly. “
And it dawned on me that people don’t understand the importance of a great website and how it transforms their entire brand, and it’s costing them.
So, this is how my company began. It began as a desire to help businesses live up to their greatest potential through the way that they present themselves.
💰 75% of website visitors form an opinion about a company’s credibility based on its site design. (Source: Deloitte Digital, 2023)
Whether we want to admit it or not, we judge people and businesses based on their appearance.
🌐 84% of consumers say a business with a website is more credible than one with only social media. (Verisign, 2024)
A great website shows cases that you’re real and trustworthy.
In the sea of millions of businesses, consumers need a way to distinguish you from everyone else.
The right communication strategy, interwoven throughout your website will ensure that customers feel a connection with you, which makes them want to become loyal buyers.
I’ve bought from businesses with considerably higher prices than other, similar businesses simply because I felt connected to them due to their brilliant communication strategy.
Why? Why would I pay more for something I can get somewhere else for cheaper?
It’s because people are emotional buyers. The reality of the matter is that people buy emotionally, then justify their decision with logic.
🧠 Emotions drive 80% of consumer decisions, while logic drives only 20%. (Source: Harvard Business Review, 2023)
Since people are emotional buyers, eliciting an emotional response from people (through the right messaging strategy), builds a community of loyal people who love to buy from you.
And that’s where I come in.